• Consumer Behaviour 11/e (4-Colour) Consumer Behaviour 11/e (4-Colour) Quick View
    • Consumer Behaviour 11/e (4-Colour) Consumer Behaviour 11/e (4-Colour) Quick View
    • ,
    • Consumer Behaviour 11/e (4-Colour)
    • 900.00
    • The Indian adaptation of Consumer Behavior/11e, the book that has set the standard for consumer behavior study, offers a comprehensive view of the leap in progress made towards the inevitable synthesis of media, entertainment content and marketing. It explores how the examination and application of consumer behavior is central to the planning, development and implementation of marketing strategies. New Cases…
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  • Online Learning and its Users Online Learning and its Users Quick View
    • Online Learning and its Users Online Learning and its Users Quick View
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    • Online Learning and its Users
    • 8,000.00
    • Online Learning and Its Users: Lessons for Higher Education re-examines the impact of learning technologies in higher education. The book focuses particularly on the introduction and mainstreaming of one of the most widely used, the virtual learning environment (VLE) or learning management system (LMS). The book presents an activity theoretic analysis of the VLE’s adoption, drawing on research into this…
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  • Principles of Linear Systems and Signals Quick View
    • Principles of Linear Systems and Signals Quick View
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    • Principles of Linear Systems and Signals
    • 2,400.00
    • The international version of the second edition of Principles of Linear Systems and Signals presents a clear, comprehensive introduction to signals and linear systems. The book emphasizes physical appreciation of concepts through heuristic reasoning, metaphors, analogies, and creative explanations. Such an approach is different from a purely deductive technique that uses mere mathematical manipulation of symbols and ignores the physical…
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  • Software Quality Quick View
    • Software Quality Quick View
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    • Software Quality
    • 1,500.00
    • 'The development of high-quality software is an issue of increasing importance throughout the software industry. This book introduces the theory and management of software quality in a clear accessible manner.
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  • The Student Leadership Challenge: Quick View
    • The Student Leadership Challenge: Quick View
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    • The Student Leadership Challenge:
    • 2,400.00
    • Quantitative analysis of outcomes vs PMs at the individual level Leading Complex Projects takes a unique approach to post-mortem analysis to provide project managers with invaluable insight. For the first time, individual PM characteristics are quantitatively linked to project outcomes through a major study investigating the role of project leadership in the success and failure of complex industrial projects; hard…
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