South Asian textiles have shaped British fashion and dress from hundreds of years, from the cotton fabrics and fashionable chintzes of the seventeenth and eighteenth centuries to the silk and Paisley pattern of the nineteenth century and the hippy fashions of 1960s bohemia. In the twenty-first century a new generation of British Asian fashion designers, stylists, photographers, filmmakers and media entrepreneurs now influences contemporary British fashion, having recast the traditions of both British and South Asian styles in exciting ways that have entered the mainstream as ‘Asian Cool’ or Indo-Chic