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Mastering Story, Community and Influence

1,400.00

Mastering Story, Community and Influence

1,400.00

Using a unique, visual approach to explore the science of behaviour, Read People shows how understanding why people act in certain ways will make you more adept at communication, more persuasive and a better judge of the motivations of others.
The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person’s true feelings and intentions and exposes how these signals drive relationships, crowds and even society’s behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate

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Description

Mastering Story, Community and Influence
Jay Oatway
(13 April 2012)
(13 April 2012)
Hardcover
256
9781119940715

Your digital presence tells the story of who you are...so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you're new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.

About the Author

Rita Carter is an award-winning medical and science writer, lecturer and broadcaster who specialises in the human brain: what it does, how it does it, and why. She is the author of Mind Mapping and has hosted a series of science lectures for public audience. Rita lives in the UK.

Additional information

Weight 430 g
Dimensions 222 × 143 × 24 cm

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