Marketing Strategy Based on First Principles and Data Analytics

7106

Description

A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today’s competitive markets.

Product details

  • ASIN ‏ : ‎ 1137526238
  • Publisher ‏ : ‎ Palgrave UK Print; 1st edition (31 January 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 1 pages
  • ISBN-10 ‏ : ‎ 9781137526236
  • ISBN-13 ‏ : ‎ 978-1137526236
  • Dimensions ‏ : ‎ 18.8 x 1.27 x 24.38 cm

Reviews

There are no reviews yet.

Be the first to review “Marketing Strategy Based on First Principles and Data Analytics”

Your email address will not be published. Required fields are marked *