Description

Blink: The Power of Thinking Without Thinking

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life.

Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of ‘blink’ could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You’ll never think about thinking in the same way again

An art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple’s future in minutes. This book is about those moments when we ‘know’ something without knowing why. It shows that honing your instincts could change the way you think about thinking forever.

‘Trust my snap judgement, buy this book: you’ll be delighted’ David Brooks, The New York Times

About The Author

Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. In 2005 he was named one of Time Magazine’s 100 Most Influential People. He is the author of The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005) and most recently, Outliers (2008) all three of which were number one New York Times bestsellers.

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