Description

The Tipping Point

‘A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him’ Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

‘Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better’ George Stephanopoulos

About The Author

Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. In 2005 he was named one of Time Magazine’s 100 Most Influential People. He is the author of The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005) and most recently, Outliers (2008) all three of which were number one New York Times bestsellers.

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