Strategic Management of Technological Innovation 5th Edition
₨15020
Description
Strategic Management of Technological Innovation 5th Edition
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Analyze. Formulate. Implement.
Book details
- ASIN : 1259539067
- Publisher : McGraw Hill; 5th edition (January 21, 2016)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 9781259539060
- ISBN-13 : 978-1259539060
- Item Weight : 1.12 pounds
- Dimensions : 7 x 0.5 x 9 inches
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